Patrick Lithander & Alexander Dobbert: CMS requirements for the content marketing industry
When it comes to content marketing, we see more and more companies are acting like publishers. Patrick Lithander from fischerAppelt talked about the basic concepts of content marketing with the aid of several case studies. He then explained the ecosystem needed by content marketing.
After this, Alexander Dobbert, senior developer at Fork Unstable Media, spoke about the particular needs of the content management industry for a CMS and promoted a shift to a digital ecosystem. In his opinion, the biggest lie of a CMS of the future is the preview button - as you can never tell where and how your content might end up. Thus, content management systems should be built around the semantics of the content. Learn about this idea in the video.